CybEye aims not to repeat the mistakes of its rivaling location-based services and build an integrated mobile event-based social network

Location-based services is still an emerging market; although full of promise and potential, the financial upside has been anything but close to meeting expectations.

A company that was at one time said to be seeking a valuation of $500 million sold three years later for a paltry $43.4 million. The company in question is none other than Loopt (www.loopt.com) and its demise can be attributed to the loss of its lifeblood: users.

Loopt’s daily active users — the folks opening and running the location app on any given day — were disappearing, either moving away from the app to other services like FaceBook or Foursquare, or just quitting it altogether. Loopt had as few as 500 daily active users at one point recently according to VentureBeat (www.venturebeat.com).

The source of this once hyped-up up-and-comer's demise is its lack of fundamentals as an app. Loopt boasts pretty user interface including a cool map pinned with your friend's check-ins. This appeals to the general public that likes its easy-of-use and no-manual-needed simplicity. As time passes, however, the app's appeal wears thin and feels more like an over-used feature; the user no longer has anything else practical to explore.

Even FourSquare, the apparent leader in the location-based app market, struggles to re-define itself as more than just a "check-in" service. There’s also trouble at the top. Co-founder Naveen Selvandurai announced this past week that he was leaving the company because he "has done all he could."

The lesson here is that to stay ahead of the game in this ultra-competitive mobile app market and to hold on to customers' ever shortening attention span and loyalty, one must build an integrated service that provides multiple channels to share, discover, search, and socialize. CybEye is more than a check-in service; CybEye provides an integrated platform where users can share locations through mobile as well as web, conduct interactive content-sharing where users can post comments, forward photos amongst each other, as well as acting as an advertising platform for businesses to promote and engage their targeted audience intelligently.

CybEye's approach will prove its worth over the long run while its competitors get the short-lived spotlight.

For more information on CybEye, visit our website at http://www.cybeye.com

Details of the CybEye for iPhone App are also available at http://itunes.apple.com/us/app/cybeye-for-iphone/id485586156?mt=8

Privacy a growing concern among major social networks, and how CybEye's event-based model and follower control address the issue

As social networking becomes a daily activity, the struggle between the desire to connect and the need to protect one's privacy grows. The term "hanging with the wrong crowd" has now taken on a new meaning, cyber-bullying has become a serious social problem, and careless "friending" can not only compromise your identity, but damage your reputation.

Facebook now owns the dubious reputation for encouraging extra-marital affairs. According to a CNN report, (http://religion.blogs.cnn.com/2010/11/18/pastor-facebook-is-encouraging-adultery/) A New Jersey pastor is asking married members at his church to delete their Facebook accounts because he says it encourages adultery. The Rev. Cedric Miller of Neptune made the demand after 20 couples at his church ran into difficulties after a spouse reunited with an old love interest.

The lesson here is that the social networks have allowed people to connect and share, and perhaps now, to an extent that may be deemed inappropriate and uncontrollable.

According to the survey conducted by Pew Internet (http://www.pewinternet.org/) , Sixty-seven percent of American women and 58 percent of men who maintain social media profiles delete people from their network. Altogether, 63 percent of adults have deleted friends (up from 56 percent in 2009), and 44 percent have deleted others’ comments from their profiles.

As privacy becomes the priority to counter the ever-increasing openness of social networks, it begs the question

"does the current social networking model work? " CybEye's event-based social networking model addresses the privacy

issue by allowing users to create events with flexible follower control. The host of the event decides who can

follow the event, thus, excluding those that may be "friends" but not really relevant to the particular event.

The problem with the current model of social networking is that all your contents are visible (for the most part) to

all of your friends; there's no direct relationship of the visibility of contents to the people they are exposed to.

By building social networks based on events and common interests, CybEye creates networks with privacy and visibility

control and saves users from having to rudely "unfriend" people.

For more information on CybEye, please visit us at http://www.cybeye.com

Details of the CybEye for iPhone app is also available at

http://itunes.apple.com/us/app/cybeye-for-iphone/id485586156?mt=8