Thursday, March 1, 2012

Privacy a growing concern among major social networks, and how CybEye's event-based model and follower control address the issue

As social networking becomes a daily activity, the struggle between the desire to connect and the need to protect one's privacy grows. The term "hanging with the wrong crowd" has now taken on a new meaning, cyber-bullying has become a serious social problem, and careless "friending" can not only compromise your identity, but damage your reputation.

Facebook now owns the dubious reputation for encouraging extra-marital affairs. According to a CNN report, (http://religion.blogs.cnn.com/2010/11/18/pastor-facebook-is-encouraging-adultery/) A New Jersey pastor is asking married members at his church to delete their Facebook accounts because he says it encourages adultery. The Rev. Cedric Miller of Neptune made the demand after 20 couples at his church ran into difficulties after a spouse reunited with an old love interest.

The lesson here is that the social networks have allowed people to connect and share, and perhaps now, to an extent that may be deemed inappropriate and uncontrollable.

According to the survey conducted by Pew Internet (http://www.pewinternet.org/) , Sixty-seven percent of American women and 58 percent of men who maintain social media profiles delete people from their network. Altogether, 63 percent of adults have deleted friends (up from 56 percent in 2009), and 44 percent have deleted others’ comments from their profiles.

As privacy becomes the priority to counter the ever-increasing openness of social networks, it begs the question
"does the current social networking model work? " CybEye's event-based social networking model addresses the privacy
issue by allowing users to create events with flexible follower control. The host of the event decides who can
follow the event, thus, excluding those that may be "friends" but not really relevant to the particular event.
The problem with the current model of social networking is that all your contents are visible (for the most part) to
all of your friends; there's no direct relationship of the visibility of contents to the people they are exposed to.
By building social networks based on events and common interests, CybEye creates networks with privacy and visibility
control and saves users from having to rudely "unfriend" people.

For more information on CybEye, please visit us at http://www.cybeye.com
Details of the CybEye for iPhone app is also available at


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